Shared around the table

About KeepsakeClub

We believe the best family memories are often made in the ordinary moments.

Life is busy. Between work, school, sport and everything else that fills a family calendar, it's easy for the little moments to slip by.

The conversations over dinner. The made-up games. The rainy afternoons that begin with, "What should we do?"

At Keepsake Club, we create beautifully designed games, journals and monthly adventures that make those moments a little easier to find.

Everything we make is designed to spark curiosity, creativity and conversation, helping families laugh, explore and create memories they'll want to look back on for years to come.

We're not here to tell families how they should spend their time.

We're simply here to make meaningful time together a little easier.

How it all started

Together, they realised something surprising. The moments children remembered weren't the lessons.

They were the games that made everyone laugh, the questions that sparked a conversation and the everyday experiences shared with the people they love.

That idea became Keepsake Club.

Today, we combine thoughtful design with educational expertise to create products that families genuinely look forward to opening—because the best memories aren't always planned. Sometimes they begin with a simple question, a silly challenge or an envelope in the letterbox.

Keepsake Club began with a conversation between two mums.

Rhiannon, a digital designer and mum of two, was passionate about creating products that families would genuinely enjoy using. Beautifully designed, simple to pick up and full of opportunities to connect.

Gemma, a New Zealand primary school teacher with more than fifteen years of classroom experience, had spent her career helping children learn through curiosity, conversation and play.

Together, they realised something surprising. The moments children remembered weren't the lessons.

Real stories, real connections

Keepsakes has brought so much joy back to our Sunday afternoons. My kids now choose the journal over screens, and we're making memories I know we'll treasure.

Sarah M., Mother of two

As a grandparent, it's wonderful to see my grandchildren engaged in meaningful activities that aren't digital. The conversation cards are a huge hit!

Eleanor V., Grandmother

The messy ink and drawings in our family journal tell a story far richer than any photo album. It's truly heirloom-quality paper that holds up to real life.

Jessica L., Busy mom